BRAND REPRESENTATION

INTRODUCTION

Brand Representation: Over the course of history, the brand has been used to set the products. A brand is an identity of the product or service; a brand can be anything name, design, symbol, term or any other feature that helps differentiate the product services from other products. The physical depiction and consistent application of brand identity across visual and spoken media are referred to as brand implementation in marketing. A brand is a bond that creates a connection between the product and the audience. Brand representation/implementation came into existence when brand owners realized that for the consistency of the brand in the market, someone is needed to maintain it. So brand representation was handled by other parties. Just like a person's reputation, brand reputation must precede.

Brand Representation/Implementation in marketing refers to the physical manifestation of a brand's identity and its consistent application across visual and spoken media. Signage, uniforms, liveries, interior design, and branded items are examples of visual elements. Architecture, product design, industrial design, quantity surveying, engineering, procurement, project management, and retail design are all aspects of brand implementation. In short, it is the development and implementation of brand strategies.

Phases in Brand Implementation

Brand implantation is divided into 3 phases as follows:

1. Assessment Phase - This is the first phase, in which data is gathered from employees about the organization by conducting interviews. After collecting data from employees, the client's opinion is gathered.
2. Planning Phase - During this phase, detailed planning is done like a master plan, project organization, budget refinement etc.
3. Delivery Phase - The brand implementation consultant will assess the risk and emphasize on the internal and external readiness and implementation step.

Brand Representation Services

1. Legal support - Legal support includes statutory support like registration and certification. Any product launched in the market must be registered and certified by relevant compliance authorities.
2. Office Setup - Office setup must be present in India; for foreign manufacturers, it is mandatory to have an office in India that can represent the foreign manufacturer.
3. Other Services - Other services which come under brand representation is conference, seminar, exhibition etc. Brand representation consultant provides these services for the foreign manufacturers as per the requirement.